When will we journey once more?

After greater than a 12 months of Covid lockdowns, many people are dreaming of getting away on vacation.

The rollout of vaccines in Europe and past is fuelling hopes that journey and tourism can take off once more quickly, satisfying all that pent-up demand. However with so many questions remaining over the pandemic, precisely how quickly that can be stays unsure.

For an business devasted by the well being disaster, and all of the financial fallout that brings, the restart won’t come quickly sufficient. However how can journey resume safely? Is that this summer season a actuality for European and worldwide tourism? Or will the main target be on benefiting from home markets, travelling nearer residence?

What function will the vaccines and testing play within the rebound? Will so-called ‘vaccination passports’ turn into a actuality? What function will expertise have? And what are the challenges round aligning nationwide and worldwide insurance policies?

What about locations? How are they adapting, as they appear to win again misplaced revenues? What does this imply for branding and communications with shoppers?

There’s a lot discuss of the emergence of the aware traveller post-Covid. People who’re eager to have distinctive and genuine experiences, whereas making a optimistic mark on the planet. What sort of new tendencies and shopper needs are we more likely to see rising? And what place will sustainability now have on the desk?

Be part of us on Thursday 8 April 2021 at 1500 CET for our Euronews Debates digital occasion, ‘When will we journey once more?,’ once we’ll placing these questions and extra to a panel of high business representatives.

We’ll be joined by:

David Goodger, Managing Director, EMEA, Tourism Economics

Gloria Guevara Manzo, President & CEO, World Journey & Tourism Council

Maria Elena Rossi, Advertising and marketing & Promotion Director, Agenzia Nationale del Turismo (ENIT, Italy)

Chris L. Thompson, CEO, Model USA

Andrew Van Der Feltz, Senior Director, Enterprise Growth, Expedia Group Media Options

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